Where land Becomes Legacy
A Marketing proposal
- Brand discovery meeting
- Determine naming concepts and directions
- Create and send the team a list of at least 10 names, highlighting the favorites, for review and approval.
- Conduct a preliminary search on the top 3 names for potential conflicts, registered trademarks, and available domains for each name
- Revise names as needed up to one round
- Design three logo concepts
- Explore brand color, type, and secondary brand elements
- Assemble and review the logo presentation
- Revise logos as needed up to two rounds
- Deliver final artwork in all colorways as AI, EPS, PDF, PNG, JPG
- Provide a logo style guide outlining logo usage, color, and type
More than just a name
Branding is just the start. We need to identify the target client and create a design that speaks to their identity.
Web
- Web discovery meeting
- Determine sitemap
- Design initial layouts
- Revised as needed up to two rounds
- Build the full site
- Add content and launch site
A cohesive presence for your community
A well designed website doesn't just host your information; it converts.
Media
- Lifestyle Photoshoot (Photo + Video) depicting life as envisioned
- Photos of sites as they exist for sale
- 3D tour of lots
- Ongoing Documentation of Progress
Physical Collateral ($10,000 - 12,000)
- Printed Brochure with Floor Plan/Property Sheets ($3,000)
- Social Media Ad Campaign; including variety of sizes (starting at $2,000)
- Directional Real Estate Signage ($2,000)
- Post & Panel “Coming Soon” or “Now Leasing” Signage ($1,500)
- Move-in Package—Concept, design, and execution ($1,500)
- Coordinating Ad Design and Strategy
- Excludes ad spend
Designing Desire
They aren't buying land, they're buying a lifestyle. So that's what we show them.
Estimated Project Total : $78,500
This is an estimate based on the limited knowledge we have of the project. Exact numbers to be confirmed.
I've been a professional photographer for nearly two decades, most of which have been shooting the places people dream about living or visiting.
Some of that work has been lucky enough to end up in places like Architectural Digest, People, The New York Times, The Washington Post, and Robb Report.
But here's the part that actually matters. I also have a Master's in Management from Harvard’s Extension School. I don't lead with it to sound smart at parties. I lead with it because it changed how I create. I'm not just trying to make your property look beautiful—plenty of people can do that. I'm trying to make your buyer feel something before they've consciously decided to act. That's the whole point, and it's the difference between a pretty photo and a sale.
Because the truth is: people don't buy because you justified the price. They buy because of how it made them feel. My job is making your property the thing they can't stop thinking about.
Cory
Phillips
Meet your Creative Director
Portfolio
Below are brands that I've created and either currently own or have recently sold
Construct Creative
constructcreative.co
Photo + Videos for the development industry
Current & Craft
currentandcraft.co
Photo + Video in the private aviation industry
